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What is a Press Tour?

Watching the news station or any late night show, you’ll see a host interviewing someone. They’re usually promoting a topic, event, product or movie. A series of back-to-back interviews with the same spokesperson speaking about a similar topic with multiple programs is called a press tour. An organization, will send a spokesperson to travel across […]

By |August 29th, 2018|PR|0 Comments

Microtargeting Through Podcast Marketing

We live in a truly glamorous time; entertainment is everywhere. Content can be easily made by anyone and shared on various platforms for everyone to see. However, this abundance in content has led to an oversaturation of media, causing a drowning feeling and a paradox of choice. People don’t know what to pick because there […]

By |August 22nd, 2018|PR|0 Comments